Video & bots, that’s your mobile marketing 2019 in a nutshell!

As we settle firmly into the last quarter of 2018, many mobile marketers and their clients will be wondering what the mobile hot buttons will be for 2019. Interestingly, or perhaps predictably for those of us who believe in the power of consistency, there’ll be much of the same on the mobile front for next year. Don’t take my word for it – a quick scan of such leading mobile media platforms as Mobile Marketing Magazine, Adweek and Marketing Land reveals that video, for example, will continue to just grow and grow in importance. So there’s the first trend to keep your eye on in 2019. And it’s related to the second trio of trends for next year. But first, Video. Not only are the pundits saying that traditional video will account for 85% of all Internet traffic in 2019, but way more than half of mobile users already watch web and social media video on their cells. The message here is that mobile marketers seriously need to investigate video ads next year, if they haven’t already done so, because 65% of ad impressions – apparently – on Instagram this year have been the result of video content. So pencil in traditional video. And me using the term ‘traditional video’ here takes us to our next mobile hot button for 2019. Live video is making waves on YouTube, Facebook and Instagram right now and will continue to do so in 2019. We’re all watching more live video than we watched the year before and that’s an upwards trend the mobile marketer really needs to underline for next year. Do NOT let you brand be late on the live video bandwagon. Finally, you need to stay ahead of the curve and get your client, or your own firm or employer, to develop a chatbot. In 2019, the gurus are saying chatbots will become a normal thing. We’re seeing a lot of banks and insurance firms, in particular, using chatbots for CRM in South Africa, and next year the novelty will fade and consumers will simply expect to engage with their favourite brands in this manner. It used to be science fiction – now it’s science fact and bots will continue to grow in leaps and bounds in 2019.

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