Small businesses are the engine of the South African economy with over 60% of employed people in the country working for an SME (small and medium-sized enterprise). As we’re about to enter another 12-month stretch with the usual hope that the economy will achieve a decent GDP growth of well over 2 percent, let’s take a look at some mobile marketing tips specifically designed for SMEs. Perhaps these helpful hints can play some small part in boosting small business!
1. Is your SME ready for mobile marketing?
The most basic starting advice InTarget can offer is for the small business owner to properly assess whether the firm is, in fact, ready for mobile. There’s no sense in driving consumers to your mobile brand if a properly-designed mobile experience hasn’t been designed in partnership with a mobile marketing advisor like InTarget.
2. A mobile-friendly version of your website is key
Another thing the SME needs to do in terms of laying down essential mobile marketing groundwork is to build a mobile-friendly (or .mobi) version of its website. Proportionally, far greater numbers of South Africans access the web via smarthphones and featurephones, as opposed to laptops and desktops. So you need a site that looks great on the small screen or risk frustrating potential customers and losing them in the process.
3. SMS-based mobile marketing must offer something personal and special
SMEs need to ensure that they take full advantage of the advantages offered by text message-based mobile marketing. Text ads need to be properly-designed to achieve maximum bang-per-buck for cash-strapped small business. According to CIO.com, any text message sent to a mobile shopper must offer something worthy of the very personal interruption.
Research by mShopper.com shows that mobile subscribers respond best to specials that are limited-quantity (Only 10 left!) or limited-time (48 hours only!), as well as those that offer exclusive information (We’ve just launched a new product!). This is excellent advice worth bearing in mind by the small business owner.