About Mike Laws

Mike Laws

About Mike Laws

Michael is the CEO for Imaginatrix (Pty) Ltd).

He has over 26 years’ experience in the ICT industry, has worked in multiple MNO’s across Africa such as Econet Wireless and Vodacom South Africa where he was instrumental in establishing the mobile advertising division for Vodacom, including the commercialisation of the successful Please call me service, and the tagged on advertising messaging propositions as well as many other mobile marketing initiatives.

For the last 5 years was a senior member of the Integrat / Intarget team holding the position of Group COO, and later Group CMO, commercialising mobile advertising across 33 countries in Africa and the Middle East for Airtel Group and MTN group.

He has an MBA from Oxford Brookes University, and is an expert on the role of mobile as part of large scale marketing, CRM and brand community engagement in mobile, as well as value added services, and mobile network advertising technologies and solutions.

He is a respected member of the Mobile eco system, and weekly blogger, with opinion articles regularly being syndicated on Biz community, Media update and many other industry specific platforms.

His passion, knowledge and experience in the industry also result in many speaking engagements such as at the MMA global conference in London, and the GSMA World congress in Barcelona.

His current management consulting roles through Imaginatrix relationships include the role of MD for Vouchercloud SA and the role of Head of Sales for Vodacom Mobile media.

In November 2008 Mike together with Vodacom and Silverstone won 2 DMA Gold Assegais and the Nkosi Grand Prix Award for Vodacom through building, running and marketing AdMe – the first premium cross network mobile opt-in marketing Platform in South Africa.

Recent Media Commentary:

Mike is a respected industry commentator and is often asked to share his insights on topical mobile marketing issues. Below is a selection of recent thought leader articles, blogs and interviews:

“Mobile Have Nots Catching Up”


“The Humble Text Message: Perfectly Designed for Mobile Marketing”


“Sold On Mobile”



Blog articles for Intarget.


CNBC Africa interviews with me.


I do many speaking events including at the GSM conference in Barcelona evangelising mobile media and advertising.