Archive for February, 2018


Marketers don’t neglect the B side while the A side is playing

The world of mobile can essentially be summarised into voice and text-based communication, says Mike Laws, MD of Imaginatrix. He says we either communicate remotely by speaking or we communicate in writing – mental telepathy remains the stuff of science fiction, the movies and wishful thinking. Read more…

SMEs can use mobile marketing to reach two-thirds of the planet’s population

In 2018, an estimated 65.9 percent of the world’s population will own a mobile phone. This prediction by the international GSM (Global System for Mobile Communications) Association has implications for the way under-pressure SMEs reach their customers. Read more…